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Can You Name All 85 Best Picture Winners Referenced In This Wonderful Oscars Ad?

Scarlett Johansson Says She Didn't Get 'Les Mis' Role After Botched Audition


Scarlett Johansson

Anne Hathaway is up for an Academy Award for her role as Fantine — a prostitute with a heart of gold — in this year's "Les Misérables."

But before Hathaway filled Fantine's bustier, a number of Hollywood's top actresses were vying for the role.

Among them, Scarlett Johansson, who was previously rumored to be in the running for the role of Eponine which ended up going to newcomer Samantha Barks.

Johansson recently opened up to Broadway.com, which asked the actress whether she had auditioned for the part.

"Yes, I did. I sang my little heart out," the 28-year-old "Avengers" actress revealed for the first time.

But there was one hitch: "I auditioned with laryngitis ... I did everything I could to, like, not have laryngitis."

Not that she was nervous about it, adding "The jazz hands kid inside me was just over the moon!"

But, alas, Johansson has come to accept that the role wasn't meant to be.

"I think, looking at the film now, there's no possible way I ever could have topped that performance [by Anne Hathaway]," she explains. "It was perfect and I think fateful and meant to be."

Scarlett Johansson Cat on a Hot Tin Roof Broadway

But it did remind her of auditioning for the role of Cosette when she was a child and "it was fun for me to revisit that," she says.

Johansson is currently channeling her younger stage actress self on Broadway in "Cat on a Hot Tin Roof."

"Lucky for me, it all worked out," she continued to Broadway.com. "It’s great to be back. It’s very exciting to have the opportunity to bring Tennessee Williams to life every night and share that with the audience, who’ve been really enthusiastic."

SEE ALSO: Brangelina's baby getting huge pay check for first movie role >

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Someone Made An Awesome Live-Action Version Of 'Wreck-It Ralph'


There have been countless recreations of films; however, this live-action take on Disney's hit "Wreck-It Ralph" is not only impressive, but one of the most believable we've ever seen.  

The minute video was created by sketch comedy group Megasteakman for Virgin Radio's Fake Film Festival. 

Warning: If you haven't seen the film it's filled with spoilers.

There are more submissions for the contest, including "Forrest Gump,""Toy Story 3," and "Inception"here.

SEE ALSO: Warner Bros. is giving startups $20K this spring >

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A Popular Web Series Breaks The Kickstarter Film Record After Raising Nearly $1 Million


video game high school

Freddie Wong and the team behind the blockbuster web series “Video Game High School” have shattered the record for a film campaign on Kickstarter, the crowdfunding site that has helped a number of aspiring and established filmmakers secure financing for their projects.

Wong, Brandon Laatsch and Matt Arnold, who created “Video Game High School,” raised $808,341 from more than 10,000 backers as of Monday night, when the campaign ended. The money will be used for the second season of the show, which began production last week.

Certain projects on Kickstarter have raised millions of dollars, the most famous being the Pebble Watch, but this project takes the cake on the film side. It has raised close to double the amount as the next two most successful campaigns for a film or video project, Blur Studio’s “The Goon,” and Charlie Kaufman’s “Anomalisa.”

“Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects," Wong told TheWrap. “So we're very happy it can support us in this way. Not only do we have direct access to an audience in terms of being able to get feedback, but direct access in terms of being able to have projects funded so we can try and take some of the risk out of film production.”

The “VGHS” team had set a goal of $636,010 – the full cost of Season One, which they broke down to the dollar on their own site, RocketJump, in this chart. That season, which raised almost $275,000 on Kickstarter, attracted more than 50 million viewers last summer between YouTube and RocketJump.com, a proprietary site that will also host Season Two.

Also Read: YouTube Star Freddie Wong Launches a Summer Blockbuster -- Without a Film Studio

Most of the extra money the campaign raised will be used on production. Wong, Laatsch and Arnold have already begun on Season Two, filming on location and using YouTube's new studio space in Los Angeles. They have also brought on high-profile sponsors, like Dodge, to defray the costs of costly action scenes.

Also Read: Ken Jeong, 'Halo,' Red Bull Take Early Streamy Awards (Exclusive)

This new season will take viewers further inside the world of the eponymous high school for videogame savants. Wong compared it to the evolution of “Harry Potter,” as the story went from revealing that a wizard world exists to exploring the social lives of the wizards and the existence of several other schools around the world.

In this case, the story will go from introducing viewers to this unique high school to diving further into the dynamics at the school and its competition with other schools. Whereas the first season was more of a film strung out over 10 10-to-20 minute episodes, this season will consist of six TV-length episodes ranging from 22 to 25 minutes.

“In the time we had been shooting season one, people’s tolerance of longer-form narrative online went up significantly,” Wong said.

“Everyone loved the last episode of season one, which was 22 minutes long. We wanted to open it up, explore B plot and side characters.”

Some of the extra money will also be dedicated to rewarding contributors, which took up a significant amount of their costs in season one. This time around, they have 10,613 people to reward.

The strangest prize is an easy choice. For $2,500, Wong will show up on someone’s doorstep and deliver them donuts.

"The first priority is to go to reward people," Wong said. "Whatever the pledge, we have to make sure people get that."

SEE ALSO: How 'House of Cards' is changing the way we discuss television shows >

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Vince Vaughn And Owen Wilson Work At Google In New 'The Internship' Trailer


The Internship Vince Vaughn Owen Wilson

"Wedding Crashers" duo Vince Vaughn and Owen Wilson are teaming up again for "The Internship"— a comedy about two 40-somethings forced to intern at Google after losing their jobs.

Not only did "The Internship" shoot on Google's campus, but the search giant is getting even further involved by having a Google+ Hangout with the film's stars and hosting the trailer on the Google Play YouTube account.

"The Mountain View, Calif.-based Internet search giant does not have a financial stake in the 20th Century Fox movie," reports the L.A. Times, "but did give the film crew access to its campus in September and also consulted on creating a Google-like set."

"The Internship" hits theaters June 7th. Rose Byrne, John Goodman, and Max Minghella co-star.

Watch the trailer below:

SEE ALSO: Not even Kevin Spacey knows the ratings for "House of Cards">

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Bruce Willis Was Completely Disoriented In Awkward BBC Interview


Bruce Willis appeared completely unrecognizable during a BBC interview last week.

While promoting the latest installment of his "Die Hard" franchise on the "The One Show," the actor mumbled and stumbled through short quick answers and appeared disoriented when the hosts attempted to engage him in small talk about the film and lighthearted world news. 

He seemed stumped when cued to discuss the asteroid making its way toward earth tomorrow, questioning whether it was a real: 

"I thought that went right past us."

bruce willis the one show

And, when complimented on "A Good Day to Die Hard," rather than comment on the movie, he turned the discussion to focus on his problem with the film title: 

"What about the title? Are you confused by it? I don't quite understand it."

The interview left many British viewers unsatisfied, wondering what was going on with the actor.  

Willis later apologized for his awkward interview, telling U.K. radio station Xfm that he was just jetlagged. 

"I have to apologize," said Willis. "I didn't get very many compliments about it. They said it was a little stale. But I was so jetlagged. I'm very sorry, you kids on The One Show." 

Willis added it was nothing to worry about healthwise.

"I was a little bit boring, I think. I had a little sinking spell, that's all."

"A Good Day to Die Hard" is out in theaters today.

Watch the interview below: 

SEE ALSO: Vince Vaughn and Owen Wilson working at Google in their new "The Internship" trailer >

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Redbox Is Giving Out Free Movie Rentals For Valentine's Day


In case you're still searching for a last minute Valentine's Day date idea, Redbox has you covered. 

Time spotted that through today you can rent a DVD for free using promo code "sweet" at checkout. (They also found a few other freebies being offered today.) 

We tested it out to make sure it works.

redbox valentines day promo copy

And, the code is good. Happy movie viewing!

redbox free movie copy valentine's day
If you want a double feature, Redbox's Facebook page says the promo code HIGHFIVE should give you a 1-day DVD rental also.

SEE ALSO: 9 celebrities up for auction today >

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Ewan McGregor Has An Idea For A 'Star Wars' Spinoff


Now that we know Disney plans to make "Star Wars" spinoffs, we've been debating what classic characters—and those from the extended universe—should get their own films 

While we included Han Solo and Chewy on the list, we didn't consider Ewan McGregor's Jedi Master Obi-Wan Kenobi. (After all, we saw a lot of his story throughout all six films.)

Turns out McGregor thinks a film of his own would be a good idea. 

While the actor sat down with MTV to discuss his new film "Jack and the Giant Slayer" he brought up an idea he has for a new film.  

"The only bit that I could get away with doing is after the last one I made, 'Episode III,' before Alec Guinness, there's that period where he's in the desert," said McGregor. "And, I don't know what he did in the desert."

Check out McGregor's interview below:

SEE ALSO: Which 'Star Wars' characters should get their own spinoff films >

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'Amazing Spider-Man 2' Director Teases A Glimpse Of Spidey's New Costume


The sequel to "The Amazing Spider-Man began filming February 5. Every day since, director Marc Webb has been sharing a set photo per day on Twitter. 

While we've seen photos of an electrician and a piece of Oscorp, yesterday Webb finally teased a piece of the new Spider-Man suit Andrew Garfield will be wearing in a Telly video 

It's nothing huge, but it's a look at Spidey's eyes. 

amazing spider man costume right eye

amazing spider man costume left eye

Quickly after the video appeared online, fans began speculating on Twitter the film may be featuring Spider-Man's black suit 

This would make sense with reports of Felicity Jones joining the cast, as, who we assume would be, Black Cat. Fans of the comics know the new suit is introduced with her appearance once the original blue and red suit gets destroyed. 

If you're in or around NYC and want a chance to see the crew in action, we hear they're filming around 71st St and 2nd ave today.

SEE ALSO: More characters who will appear in the "Spider-Man" sequel >

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Harrison Ford WILL Return As Han Solo In 'Star Wars' Episode VII [REPORT]


Han Solo

Latino Review is reporting Harrison Ford WILL reprise his role as Han Solo in "Star Wars: Episode VII" according to multiple "legitimate sources."

If it's true, this is exciting.

Not only would this make EW's report of Solo being the primary focus of a future "Star Wars" standalone film seem even more likely to be true; however, it would greatly hint we could be looking at a Solo family storyline for episodes VII, VIII, and IX.

Back in November, buzz stirred that Harrison may be interested in returning for another round as Solo.

We reached out to Disney to confirm.

In the meantime, here's a classic clip of Solo nostalgia to hold you over:

SEE ALSO: There are going to be "Star Wars" spinoffs >

SEE ALSO: Ewan McGregor wants his own "Star Wars" film >

SEE ALSO: Characters who should get their own "Star Wars" spinoffs >

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Christoph Waltz Shares A Look At Quentin Tarantino's 'Next' Movie

'Die Hard' Blasts Past 'Safe Haven'—Here's Your Box-Office Roundup


bruce willis die hard

Yippee ki yay!  

The "Die Hard" franchise is still alive. 

In a Valentine's Day weekend where it was thought another Nicholas Sparks film would rule the box office, Bruce Willis' return in a fifth "Die Hard" installment easily pushed ahead of romance "Safe Haven" after Valentine's Day. 

The earnings for "A Good Day to Die Hard" aren't as strong as 2007's "Live Free or Die Hard" ($33.4 million); however, it did earn more than "Die Hard: With a Vengeance" which opened to $22 million in 1995. 

Meanwhile, Warner Bros. hopes to make the next "Twilight" franchise with book adaptation "Beautiful Creatures" falls flat. 

With four new films out this week, three films fall from the top ten. Jessica Chastain's horror flick "Mama,""Argo," and "Django Unchained" finally bow out.  

Here are this week's winners and losers in Hollywood: 

10. "Zero Dark Thirty" remains one of two Oscar contenders in the box-office top ten with $3.1 million. In nine weeks, the Bin Laden film has just crossed the $100 million mark worldwide. 

9. Though it dropped four spots, Jeremy Renner's "Hansel and Gretel: Witch Hunters" remains in the top ten after four weeks earning another $3.5 million. The film is earning double its U.S. earnings overseas, bringing it to $150.9 million worldwide. 

8. "Silver Linings Playbook" may have also dropped four spots, but its the only other Oscar contender still in the top ten only dropping 5 percent in sales with $6 million.  

7. "Side Effects" with Rooney Mara and Channing Tatum narrowly edges out "SLP" with $6.3 million in week two.  

6. "Beautiful Creatures" does not deliver "Twilight"-like earnings for Warner Bros. And, that's not a surprise. The film didn't have the star power of the previous teen romance nor the fan gathering of "Hunger Games" or the Stephanie Myers vampire romance. Rather, the book adaptation earned an underwhelming $10 million. It was estimated to earn closer to $15 million while costing $60 million to produce the film.  

5. Summit's twist on the classic zombie film, "Warm Bodies," continues to perform well at the box office with another $9 million at theaters. The movie has now earned $67.9 million in three weeks. 

4. With no other kid films out, "Escape From Planet Earth" earns $16 million for Weinstein Company. The film cost an estimated $40 million to produce. 

3. Josh Duhamel and Julianne Hough fail to take the box-office weekend with Nicholas Sparks' "Safe Haven." Though the film beat out "Die Hard" Valentine's Day, the film earned $21.4 million for the entire weekend. Compared to previous Sparks' adaptations, the film has the third highest opening behind "Dear John" and "The Lucky One." (No, "The Notebook" didn't have one of the top openings with $13.5 million. Only after its popularity did it pick up to earn $115.6 million worldwide.) 

2. Melissa McCarthy and Jason Bateman nearly stole the weekend again in "Identity Thief" with $23.4 million. The comedy has now double its estimated budget earning $71 million worldwide.  

1. Despite a 16 percent rating on Rotten Tomatoes and negative reviews from critics, "A Good Day to Die Hard" wins the weekend with $25 million. 

SEE ALSO: The most powerful people in Hollywood >

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'Star Trek Into Darkness' Released A Really Cool Motion Poster


If you were a fan of the initial "Star Trek Into Darkness" poster, Paramount revealed a motion one that gives fans a look inside the city with an ominous overture from Benedict Cumberbatch.

Via Empire magazine:

If that isn't enough, Paramount's official Twitter page for the film revealed a new photo of Cumberbatch's mysterious "John Harrison" character:

Benedict Cumberbatch as john harrison in Star Trek Into Darkness

J.J. Abrams' sequel comes out May 17 and stars Chris Pine, Zachary Quinto, Zoe Saldana, and Cumberbatch.

SEE ALSO: The original "Star Trek Into Darkness" poster looks awfully familiar >

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Beyoncé Reveals She Gained 57 Pounds While Pregnant—Here's Today's Buzz



Beyoncé revealed she gained 57 pounds during her pregnancy with daughter Blue Ivy during her interview for "Oprah's Next Chapter." Normal weight gain during a pregnancy is 25 to 35 pounds. The episode airs this coming Sunday at 8 p.m.  

Kathleen Kennedy's husband, Frank Marshall, confirmed via Twitter she will no longer be producing "Jurassic Park 4." Instead, as head of Lucasfilm, Marshall said she'll be focusing on "TIE fighters" in Disney's upcoming "Star Wars" movies. 

Singer Fergie announced she and actor Josh Duhamel are expecting their first child on Twitter

CBS pulls Mark Burnett's reality series "The Job" after only two episodes. "Undercover Boss" will fill in to replace. 

Guy Pearce looks delightfully diabolical in a new "Iron Man 3" teaser poster.

Check out the teaser for NBC's new drama, "Hannibal," which premieres April 4:

SEE ALSO: The new motion poster from "Star Trek Into Darkness">

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Everything You Need To Know About Oscar's Best Picture Nominees


les miserables anne hathaway

It's been a long time since the Oscar race for Best Picture has been this tight. 

Director Tom Hooper is coming off of his 2011 win for "The King's Speech" with "Les Mis," while Kathryn Bigelow is looking for another Academy Award after "The Hurt Locker" in 2008.

Then there's Steven Spielberg's "Lincoln" and Ben Affleck's awards-sweeping "Argo." However, after foreign film "The Artist" won the top award last year, "Amour" could swoop in and take the trophy.

We've gathered together all the best picture nominations to help in selecting the winning pick on your Oscar ballot.

Familiarize yourself with the nominations, and see which one is most likely to take home the Oscar prize Sunday night.

"Les Miserables"

The musical

Anne Hathaway had us mesmerized with her flawless rendition of "I Dreamed a Dreamand even went the extra mile by shaving off all of her hair for the film (something director Tom Hooper didn't even ask her to do).

However, no matter how much Hugh Jackman brought the story to life every time he appeared on screen, the adaptation of the hit Broadway play was bogged down by Russell Crowe's vocals—bringing to mind Pierce Brosnan's singing in "Mamma Mia"—and a lengthy script that clocked in at more than two-and-a-half hours on screen. 

WINS:  Golden Globe for Best Musical or Comedy and Best Ensemble at both the Satellite Awards and WAFCA Awards

Nominated for 8 Oscars.


The traditional foreign film

Though many weren't familiar with "Amour" when it was nominated, the French film has a story that can resonate with most anyone. 

Emmanuelle Riva plays an 80-year old woman, Anne, whose health continues to decline after she's left paralyzed. This leaves her husband Georges (Jean-Louis Trintignant) with the difficult decision of how to handle his wife's illness.

WINSEuropean Film Award and NSFC for Best Film, BAFTA, Critics Choice Award, and Golden Globe for Foreign language film

Nominated for 5 Oscars. 

"Silver Linings Playbook"

The Cinderella Darling

The film following a mental home outpatient and his road back to normalcy unexpectedly became a big winner for The Weinstein Company. 

The chemistry between Bradley Cooper and Jennifer Lawrence is undeniably electrifying every time the two are on screen together. 

What's most impressive about the estimated $21 million budget film is its A-list star power and its ability to perform by word of mouth.  

Not only did Weinstein manage to pool together Robert DeNiro, Jacki Weaver, Julia Stiles, and long-gone actor Chris Tucker, but the film also resonated with audiences. In its first eight weeks, the film earned close to $35 million airing in only 745 theaters before receiving Oscar nods. 

WINSBest Ensemble at the Critics Choice Award

Nominated for 8 Oscars.

See the rest of the story at Business Insider

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How Disney Hopes To Get You To See 'Iron Man 3' In 3D


When "Iron Man 3" comes out in theaters this May, you'll have the option to see it in 3D.

And, you'll have four ways to watch it in the format.

Marvel revealed four Real D 3D glasses designs that will be available when the movie is released in theaters: War Machine, Iron Man, Iron Patriot, and Tony Stark.

iron man 3D glasses 

Marvel did the same with "The Avengers" last year, and that film went on to be the highest-grossing of the year earning $1.5 billion worldwide.

"Iron Man 3" comes out May 3 and stars Robert Downey Jr., Don Cheadle, Guy Pearce, and Ben Kingsley.

SEE ALSO: The "Star Trek Into Darkness" motion poster >

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Kelly Clarkson Slams Clive Davis' Memoir For Allegedly Lying About The Singer—Here's Today's Buzz


kelly clarkson

Kelly Clarkson is not impressed with Clive Davis. Yesterday, the record producer's memoir, "The Soundtrack of My Life," came out and Clarkson posted a lengthy personal note to her fans on WhoSay claiming it's filled with lies about the 30-year-old "Since U Been Gone" singer. It begins: "I refuse to be bullied and I just have to clear up his memory lapses and misinformation for myself and for my fans."Read the entire letter here. 

Mumford & Sons, Nas, Paul McCartney, and The Lumineers are headlining Bonnaroo this year. Check out the full lineup.

Happy 25th birthday to Rihanna! To celebrate, the singer has landed a deal with MAC Cosmetics. 

Catherine Zeta-Jones and Jennifer Hudson will return as their "Chicago" and "Dreamgirls" characters at the Oscars to celebrate the musicals of the past decade.  

Mandy Moore's coming to television. She's set to star in ABC's comedy pilot "Pulling," based on the 2006 British series. 

Speaking of upcoming television shows, the 30-minute "Zombieland" series has cast Kirk Ward as its Tallahassee. The show will be based off the TK comedy adventure. 

Ke$ha's getting her own MTV documentary—"Ke$ha: My Crazy Beautiful Life." Watch a preview of the doc that will air April 23 at 11 p.m. below:

SEE ALSO: Radiohead's Thom Yorke reveals how his new band "Atoms for Peace" came together >

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BSkyB Is Launching Its Own Disney Network


wreck-it ralph

Disney has signed a deal with U.K. biggest pay-TV company, BSkyB, to launch a channel just for Disney films, according to a report from Bloomberg News. 

The new BSkyB channel called Sky Movies Disney will showcase both new and old Disney flicks beginning March 28.  

It will also have the first rights to run the Mouse House's newest films including "Wreck-It Ralph" and "Brave." 

Bloomberg reports the deal will also give BSkyB first-run rights to Disney-affiliated films including those in its Lucasfilm and Marvel collections such as "Iron Man 3." 

The news comes on the heels of the pay-TV channel making a deal with AT&T to offer 16,000 Wi-Fi spots to those traveling in the UK.

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There's A Big Historical Trend Going Against 'Argo' For Best Picture


Ben Affleck SAGDespite a snub from the Academy last month in the Best Directing categoryBen Affleck's CIA-operative film "Argo" has topped awards season. 

It's won Best Picture at both the BAFTA and Golden Globes and Affleck has taken the top awards at both the Critics Choice Awards and the SAGs.

With all of that buzz, "Argo" is appearing the clear favorite to win Best Picture come Sunday night at the 85th Academy Awards.

But, not so fast. 

The film still has one obstacle to overcome before taking home the most coveted award, and it's not the Academy.

The only thing stopping "Argo" from winning best picture Sunday night is history.

In the 85 years of the Academy Awards every film to win best picture — save three— has also seen its director nominated. 

The three films in Oscar history to win best picture without a nomination for Best Director is 1989's "Driving Miss Daisy" starring Morgan Freeman and Jessica Tandy, "Grand Hotel" in 1932, and "Wings" at the first Academy Awards.

In the end, Affleck's snub may be the film's undoing, leaving the road open for Steven Spielberg to receive his fourth Oscar for "Lincoln."

SEE ALSO: Before The Oscar's Red Carpet Is Set Up, It's Just A Dingy Street In Hollywood >

SEE ALSO: What the inside of an Oscar envelope looks like >

SEE ALSO: A quick refresher on Sunday's nominees >

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How To Buy An Oscar


silver linings playbook jennifer lawrence bradley cooper

Every year, Hollywood studios and movie distributors spend hundreds of millions of dollars  pushing films come Oscar season.

Overall, editor of awards-tracking site GoldDerby.com, Tom O'Neil, estimates that Hollywood spends $150 million per year to try to win Oscars.

There's one distributor that for the past few years has gotten the Oscar formula down to a science by putting the spotlight on small films.

That's The Weinstein Company – run by the famous Harvey Weinstein.

Last year, Weinstein managed to convince Academy voters to select a small, black and white silent film as "Best Picture."

The guy is good.

This year,  "Silver Linings Playbook" is a perfect example of how Weinstein runs its Oscar-winning machine.

The movie, about the recovery of a mental home outpatient (Bradley Cooper) living with bipolar disorder, was produced on a small budget and has become the first movie in 31 years since "Reds" to receive Oscar nominations in all four acting categories. 

And that's not Weinstein's only success story this year. The Weinstein Company has three Oscar-nominated films, "Django Unchained,""The Master," and, of course, "Silver Linings Playbook" in contention. 

So, how does The Weinstein Company do it?

Simple…just follow these steps.

the artist movie

1. Keep the actual movie-making budget small.

For the past five years, average Best Picture winners have been produced on a $17 million budget, according to IBIS. That's a tiny sum relative to the amounts spent on many blockbusters.

"The Artist" and "The King's Speech" each cost an estimated $15 million to make.  

This year's Best Picture nominee "Silver Linings Playbook" (SLP) cost an estimated $21 million to produce, more than half the cost of most of this year's Best Picture nods:

"Zero Dark Thirty

$40 million
"Argo$44.5 million
"Les Misérables"$61 million
"Lincoln$65 million
"Django Unchained$100 million
"Life of Pi$120 million
"Amour$9.4 million
"Beasts of the Southern Wild$1.3 million

What's even better for The Weinstein Company is that they've been able to capitalize by making these cheap films into huge box-office success. "SLP" has crossed the $100 million mark, while "The King's Speech" has earned more than $414.2 million worldwide. 

2. Shop the festivals.

The Weinstein Company seeks hard to buy and then sell smaller and foreign films. 

David Glasser, COO of the Weinstein Company, told The New York Times that Harvey Weinstein spends his time at Sundance seeing movies and reading scripts before deciding which ones to purchase.

Weinstein picked up last year's Best Picture winner, "The Artist," at the Cannes Festival and purchased "Blue Valentine" at Sundance. The latter led to Michelle Williams' Best Actress nod in 2011.

One of the company's most recent acquisitions, Wong Kai Wai's martial arts film "The Grandmaster," was picked up at the 2013 Berlin International Film Festival. 

For "Silver Linings Playbook," Weinstein acquired the rights to the book before it was even published.

3. Create word of mouth through strategic theater placement.

silver linings playbook jennifer lawrence bradley cooper

"Silver Linings Playbook" sold itself at the box office.  

Originally the film was supposed to have a giant rollout in 2,000 theaters around the same time as The Weinstein Company's Brad Pitt release "Killing Them Softly." Instead, the company radically cut the number of theaters due to positive reviews and released the film on 16 screens before gradually opening in more theaters. 

"We felt we had the reviews and the long runway after the movie opened to let the word of mouth build,"said Glasser. "This is right out of our playbook." 

In it's debut week, "SLP" earned $443,000. The film was earning $27,000 per theater on 16 screens 

In the same weekend, leading James Bond movie "Skyfall"earned $11,727 per each of its 3,505 screens. Of course, the Bond film went on to earn $41 million that weekend. If "SLP" had rolled out in 2,000 theaters as planned, and earned what "Skyfall" earned per theater, it had the possibility of earning $23.5 million. 

Instead, the film stayed in under 400 theaters for six weeks, gaining notoriety as a must-see film.  

Despite its small theater count, the film managed to keep up with big theatrical releases in terms of weekend gross, so when it was finally released in 2,523 theaters the weekend of January 18, it saw a massive surge at the box office, earning $10.7 million. 

4. Spend millions of dollars making sure everyone on the planet has heard of your movie.

silver linings playbook bradley cooper

After a film makes it to theaters, there's still the push to gain attention after it receives an Oscar nod--and it can make all the difference. 

In 1998, Harvey Weinstein's campaign for "Shakespeare in Love" is what set the film to upset "Saving Private Ryan" for Best Picture. 

This year, "Silver Linings Playbook" actor Bradley Cooper and Director David O. Russell went to Washington to meet with Vice President Joe Biden earlier this month to discuss mental health care issues in America.

Celebrity accountant Andrew Blackman told E! studios will pay between $3-$25 million for an Oscar campaign. Stars' publicity budgets go up briefly during the Awards' season, too. 

Here's where the funds go: 

$2 million covers the dollar amount spent to get nominated as Best Picture. This goes toward the costs of sending out DVD copies in specialized packaging and studio-hosted parties.

The biggest cost will go into advertising and "For Your Consideration Ads." E! reports one of those costs $30,000 per page in The Hollywood Reporter.

SEE ALSO: What's inside the Oscars envelope >

SEE ALSO: The one reason "Argo" may not win Best Picture >

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