This morning, Los Angeles was hit by a 4.4-magnitude earthquake.
While Hollywood reacted to the shock of being awoken by the tremor, Legendary Pictures used the natural disaster to market its upcoming summer reboot, "Godzilla."
The response to the tweet has been pretty positive.
@Legendary very clever— Platinum (@ThePlatinumMeta) March 17, 2014
@Legendary using Mother Nature for promotional reasons. Genius.— Ryan Meaker (@Rmeakerofficial) March 17, 2014
"Godzilla" is in theaters May 16, featuring "Breaking Bad" star Bryan Cranston.
SEE ALSO: Check out a trailer for the film