Peter Jackson, director and producer of "The Lord of the Rings" and the upcoming "Hobbit" films, was recently involved in a very different kind of project.
Jackson, along with others dressed as hobbits, starred in an Air New Zealand flight instruction video. Someone has finally figured out how to get passengers to pay attention to these important directions.
Watch the "Hobbit"-themed video here:
Air New Zealand has a reputation for making interesting instructional videos. Here's another one they did featuring Richard Simmons: