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DreamWorks Plans To Use Classic Media As A Fourth Quarter Bump

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rocky and bullwinkle

When DreamWorks acquired Classic Media at the end of July gaining access to classic characters Rocky & Bullwinkle, Casper, Lassie, and more, we figured we'd see the eventual recreation of the beloved characters. 

However, that doesn't seem to be the case yet.

A closer look through DreamWorks' third quarter SEC filings shows the company's plans for its $157.6 million acquisition of the animation property.

Classic Media from here on out will be known as "DreamWorks Classics," and will focus heavily on fourth quarter holiday television specials.

"We expect that revenues generated by our newly acquired subsidiary, Classic Media, will tend to be higher during the fourth quarter of each calendar year due to the holiday-themed content offered through television distribution rights as well as home entertainment products geared towards the holiday season." 

Through the deal, DreamWorks Animation has rights to more than 6,100 of Classic Media's animated and live-action TV shows including CasperFrosty and Rudolph, the Red-Nosed Reindeer. 

However, DreamWorks will also have access to lucrative franchises Lassie, VeggieTales, VeggieTales, George of the Jungle, The Lone Ranger, among others. 

Most curious was no mention of one of Classic Media's most popular franchises, "Rocky & Bullwinkle," in its third quarter report which makes us wonder if DreamWorks has something bigger in store for the duo. 

A film based on two of Classic Media's characters "Mr Peabody & Sherman," following the adventure of a boy, his genius dog, and their stolen time machine, is already in the works for November 2013. 

The animated picture will feature the voice talents of television stars Ty Burrell and Ariel Winter ("Modern Family"), Ellie Kemper ("The Office"), and Stephen Colbert.

SEE ALSO: Which celebrities and media companies are donating millions to Hurricane Sandy victims >

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