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Analysts grossly underestimated the allure of 'Fifty Shades of Grey' at the box office

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Analysts vastly underestimated how well "Fifty Shades of Grey" would perform at the box office President's Day Weekend.

The adaptation of the best-selling erotica fan-fiction series by E.L. James brought in an adjusted $85 million over the three-day weekend (originally that number was $81.7 million). In four days, the $40 million Universal Pictures and Focus Features' film made $94.4 million.

Analysts thought it would make just over $60 million.

That was probably due in part to comparisons with "Twilight.""Fifty Shades" started out as fan-fiction of the popular teen novels. The first "Twilight" movie debuted to $69 million in 2008, so an opening around $60 million would have made sense for the first installment of "Fifty Shades." 

twilight eclipse

Instead, the film became the best-opening weekend in February ever at the box office, knocking 2004's "Passion of the Christ" from the top spot.

Here are a few other records it now holds:

The film also has the fourth-largest opening weekend for an R-rated movie.

Since its release, the movie has made over $266 million worldwide. In the UK and Ireland, the film made $21.5 million.

Why didn't analysts think "Fifty Shades" would make more?

For one thing, history precedes it.

Typically, February isn't a month where we see a lot of break-out box-office hits.

"The LEGO Movie" started to change that thought process last year when it surprised everyone with a $69 million opening weekend, and a second weekend where it nearly performed just as well.

The biggest thing "Fifty Shades" had going against it was how previous R-rated films and films in the erotica genre have performed at the box office opening weekend.

Take a look at the biggest opening weekends for R-rated movies. "Fifty Shades" is the only film of its kind to crack the top five.

MovieOpening WeekendWorldwide GrossEstimated Budget
"The Matrix Reloaded"$91.8 million$742 million$150 million
"American Sniper"$89.2 million$392.9 million$58.8 million
"The Hangover Part II"$85.9 million$586.8 million$80 million
"Fifty Shades of Grey"$85 million$266.4 million to date$40 million
"The Passion of the Christ"$83.8 million$611.9 million$30 million

Instead, here's how the top erotic thriller films have performed opening weekend at theaters:

MovieOpening WeekendWorldwide GrossEstimated Budget
"Obsessed"$28.6 million$73.8 million$20 million
"Eyes Wide Shut"$21.7 million$162.1 million$65 million
"Basic Instinct"$15.1 million$352.9 million$49 million
"The Boy Next Door"$14.9 million$36.3 million$4 million


"Fifty Shades" had the advantage of not only being an R-rated erotica film, but unlike the other films listed above, it had a huge "Twilight"-sized fan following. Over 100 million copies of "Fifty Shades of Grey" have been sold. 

The combination of both helped it break any box-office expectations. 

SEE ALSO: Meet the author behind the steamy "Fifty Shades of Grey" phenomenon

Join the conversation about this story »

NOW WATCH: Learn what all the fuss is about — here's the regular guy's guide to 'Fifty Shades of Grey'


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