Quantcast
Channel: Movies
Viewing all articles
Browse latest Browse all 8368

The ingenious path George Lucas took to making billions off of 'Star Wars'

$
0
0

disney star wars theme park bob iger george lucas

What started off as an unlikely underdog story turned into a phenomenon that changed the world.

While Hollywood expected "Star Wars" to be a huge flop in 1977, it ended up, as we know, one of the most financially successful films of all time, and kicked off a franchise that can't be killed.

"The Force Awakens," the seventh film in the "Star Wars" saga, will be released on December 18, 2015. Expectations are incredibly high. No less a Hollywood mythmaker than Steven Spielberg thinks it could be "the biggest movie ever."

While George Lucas gave up control of the franchise in 2012, he still made a tremendous profit off of it. That is not just because he created the original story. Lucas gained control of licensing and merchandising rights before "A New Hope" was even released. This smart move ultimately turned him into one of the most successful people in the entertainment industry.

This is the path that George Lucas took that turned him into a billionaire.

SEE ALSO: 10 things you didn’t know about the background characters in the iconic 'Star Wars' cantina scene

In 1973, George Lucas had just finished directing the beloved coming-of-age film "American Graffiti."



The high school comedy remains one of the most profitable movies of all time. Made on a budget of $777,000, it earned $140 million in revenue.

Source: Pajiba



The success of "Graffiti" gave Lucas some much-needed clout in Hollywood. Producers were excited to hear his next idea. Lucas wanted to direct a sci-fi Western called "Star Wars."



See the rest of the story at Business Insider

Viewing all articles
Browse latest Browse all 8368

Latest Images

Trending Articles



Latest Images