With the enormous box office sales "Star Wars: The Force Awakens" is generating, it's a good bet that many people are going back numerous times to see the movie.
A study released by Fandango, which surveyed 1,000 moviegoers, suggests as much. It found that 42% of people said they'd go see the new "Star Wars" movie again in theaters. The reasons varied. Some wanted to take their children for a repeat viewing (41%). Others wanted to catch things they missed the first time (17%). But the biggest reason people plan to see "Star Wars" more than once in theaters is simply because they loved the movie (69%).
"The Force Awakens" certainly has found universal acclaim. It currently has a 94% rating on Rotten Tomatoes.
But for more proof that many are returning to see "Awakens," Fandango told to Business Insider on Thursday that “Star Wars: The Force Awakens” is seeing double the repeat customers it sees with a typical blockbuster.
"The Force Awakens" has currently made over $600 million in the US and $1.2 billion worldwide.
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