566 Sears employees descended upon Chicago dressed up as the "Man of Steel" today to break a Guinness World Record.
The gathering, which took place at the Sears Holding Place, broke the Guinness World Record for the most people dressed in one place as Superman.
The event is one of 100 marketing tie-ins ahead of the "Man of Steel" release June 14.
In case you're wondering, the current record for a group of people dressed up as Superman was previously 437.
Here are a few Tweets and Vines from the event.
FYI: They're all shouting "This is something super."
Here they are all together.
Here are two photos from the event showing the sea of blue and red:
This second photo looks like a "Where's Waldo" photo.
SEE ALSO: 19 Beautiful Photos from "Man of Steel">