566 Sears employees descended upon Chicago dressed up as the "Man of Steel" today to break a Guinness World Record.
The gathering, which took place at the Sears Holding Place, broke the Guinness World Record for the most people dressed in one place as Superman.
The event is one of 100 marketing tie-ins ahead of the "Man of Steel" release June 14.
In case you're wondering, the current record for a group of people dressed up as Superman was previously 437.
Here are a few Tweets and Vines from the event.
Sea of Supermen making videos for morning news shows #MANOFSTEEL#ThisIsSupervine.co/v/b3VlIiJEJAn
— Grace Sweeney (@grace_sweeney) June 5, 2013
FYI: They're all shouting "This is something super."
Breaking Guinness record most people dressed as superman #sears#thisissupertwitter.com/TheSnarkyBunny…
— TheSnarkyBunny (@TheSnarkyBunny) June 5, 2013
Sears breaking world records. #thisissupertwitter.com/K_yl3D/status/…
— Kyle DeSantis (@K_yl3D) June 5, 2013
Lining up to break the record #thisissuper#sears @searstwitter.com/sorenthompson/…
— Soren Thompson (@sorenthompson) June 5, 2013
Here they are all together.
@sears is in the #MANOFSTEEL movie and set a new World Record today of 566 people dressed as Superman! #ThisIsSupertwitter.com/amberkielb/sta…
— Amber Kielb (@amberkielb) June 5, 2013
Here are two photos from the event showing the sea of blue and red:
This second photo looks like a "Where's Waldo" photo.
SEE ALSO: 19 Beautiful Photos from "Man of Steel">
AND: Why Superman won't be wearing his iconic red underwear in "Man of Steel">
